Putera Sampoerna Foundation Annual Report 2013
INDONESIA NEEDS TO EVOLVE AND DEVELOP TO REALIZE THE PROMISE OF A BETTER FUTURE
A butterfly’s metamorphosis inspired the publication of the 2013 Annual Report of Putera Sampoerna Foundation (PSF). From an egg to a caterpillar that turns into a chrysalis, from which a beautiful butterfly later emerges, the life cycle imparts an important lesson about personal growth and the interconnectedness of the steps we take in life.
PSF has undergone a major transformation over the past decade since it was founded in 2001. We created initiatives, and over time improved and expanded them to empower more people and give lasting benefits for everyone involved.
Together with our partners, we pave the way for social transformation by helping people to recognize their potential and enriching their journeys to help them realize it.
Like the butterfly, our beneficiaries will emerge with empowered tools and skills to seize opportunities, become agents of the nation’s development and contribute to the rise of others.