Putera Sampoerna Foundation

Putera Sampoerna Foundation (PSF) was established as a social organization with the aim to assist in the development of Indonesia as a nation. In 2015, the organization was transformed into a social business which recognizes the importance of education in nation building.

As the first social business in the country, PSF works with its partners and donors to make quality international education available to more Indonesian students. This is in line with the desire to create a high-calibre work force composed of well-educated Indonesians who are ready to lead the country and contribute towards its development.

As the Provider Agency for the Sampoerna Schools System, we support the development of students into work-ready, world-ready, and ready to lead individuals. The Sampoerna Schools System teaches students the required skills of problem-solving, critical and analytical thinking to become globally competitive leaders who are guided by good moral fibre.

By investing in the future of Indonesia and its youth, we pave the way for social transformation and serves as an inspiration for others to also take a step towards change in Indonesia.

Putera Sampoerna Foundation Transformation

Since 2001, we have been guided by our four pillars: Education, Women Empowerment, Entrepreneurship and Compassionate Relief. However, in 2015, we recognized the importance of education in molding the minds of the next generation. With education as our sole pillar, we realized that its contribution to the nation could be maximized by making quality international education available to every Indonesian youth.

With education now as our primary focus, we launched the first fully integrated education system in Indonesia, the Sampoerna Schools System — a seamless pathway from Pre-Kindergarten through to University education. Sampoerna Schools System offers internationally-recognized curriculum and the opportunity to transfer and earn globally-recognized degree to many of the best universities in the Americas.

These significant changes have expanded our reach in making quality international education accessible to even more students in Indonesia. To date, there are approximately 2,500 students enrolled within the Sampoerna Schools System.

Vision & Mission

What our big goals


To produce high caliber future leaders for Indonesia to meet the challenges of global competition


– To develop an international education pathway that supports our future leaders to become work-ready and world-ready in facing the global market competition
– To establish an integrated school system that is financially sustainable and scalable
– To become a role model for other social business organization in Indonesia
– To be professional, compassionate, transparent and to constantly strive for excellence

Our Journey

What we've been through


Provide The Most Comprehensive Education Pathway

PSF through Sampoerna Schools System Launched “Think Beyond the School” Education Awareness Campaign

We launched an education awareness campaign with the theme ‘Think Beyond the School.’ Our goal is to inform parents regarding the importance of choosing the best education pathway that accounts for their child’s individual needs. By choosing the right education pathway, parents can maximize their children’s potentials with the competencies that will stay relevant in the future.


A Sustainable Legacy

PSF Launched the Sampoerna Schools System and Fastrack USA

The Sampoerna Schools System is officially launched. A new education system model in Indonesia, Sampoerna Schools System provides an international-standard education pathway that focuses on STEAM (Science, Technology, Engineering, Arts and Math) and properly equips them to compete in the global stage.


Leading The Quest of The Global Challenge

Engaged more deeply with the community by relaunching ASBI - the Sampoerna Academy

To develop greater sustainability for our future endeavors, we instituted the Sampoerna Schools System in 2014. This is parallel to the expansion of educational level in Sampoerna Academy – from elementary all the way to high school – that caters to the needs of growing middle class for affordable and quality education. At the minimum, 800 students have enrolled in the System.


Transformation for Nation's Growth

Integrated Sampoerna School of Business and Sampoerna School of Education into USBI – the Sampoerna University, Providing Diverse Study Programs

As a social organization, we have always been committed to enrich the lives of our students. Sampoerna Academy celebrated the commencement of its first batch of graduates that consisted of 226 students. Universitas Siswa Bangsa Internasional (USBI) and the Siswa Bangsa Journey is also established.


Social Business Institution

Expanded Into Four Pillars

In an effort to produce more leaders, we adopted the Pathway to Leadership Strategy and established the Sampoerna School of Business. The organization also directed its focus to its four pillars: education, women empowerment, entrepreneurship and compassionate relief.



PSF Established World-Class Learning Centres

In 2007, the foundation’s activities are centered around internationalization, plus the establishment of several business units such as: Sampoerna Academy, Sampoerna School of Education and Bait Al-Kamil. Between 2007-2009, PSF successfully awarded 33,390 scholarships to deserving students.


Quality Improvement

PSF Launched Initiatives for Education Improvement

We focused on education quality improvement by launching the following programs: SFTI, United School Program and Student Assistance Program. These initiatives resulted in the awarding of 25,089 scholarships.



PSF was initiated

Putera Sampoerna Foundation (PSF) is established in 2001 as a social organization with the goal of bolstering the growth of Indonesia. From its inception to 2003, we awarded a total of 9,250 scholarships and established the PSF Alumni Association (PSFAA).